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Powerful Platform Presentations for Sales Professionals

A presentation - Is it just a procession where someone talks for a certain period of time and hopes that "they get it"? Very often, this "certain" period of time entails painstaking preparation, agonizing over what to say, and anxiety before the presentation. Very often, people revert to what they know best, hiding behind technical jargon, or at best, making a "here are the facts" presentation which convey a "why don’t you read about it because I don’t really want to be here" mind set to the audience.

Have you seen any of the above happening at work or in business?

Does that describe you?

It does not have to be so, if you know that a sales presentation is your best opportunity to build credibility, communicate to a large number of potential clients and convince them.

If only you know how to craft the conversations you want to have.

In this program, Shannon seeks to help sales professionals like yourself achieve greater sales volumes by giving powerful sales presentations. You will learn powerful techniques to have your audience hear, understand, and respect you, but you will also have them commit to the purchasing process and be compelled to seek your products and services.

Objective

In this program, you will learn how to:

• Craft your sales presentation using a tried and trusted framework so that you can strategically bring your prospects through the sales cycle, and have them ready to buy.
• Build your reputation as an expert that your customers want to work with
• Build a curriculum to educate your prospects about the benefits of your products / services, so that they are convinced to buy
• Effortlessly build rapport and meaningful relationship with your customers so that you are seen as a valued partner instead of merely a salesperson
• Use language of influence so that you are able to speak the language of their hearts, and move to take action
• Appeal to the inherent needs of your customers and build an irresistible offer that they cannot refuse

Outline

Crafting a Persuasive Presentation

• How to set up a presentation so as to build maximum value for the prospect
• Understand the psychology of influence, and craft your presentations to sell your ideas effectively
• Apply a simple to use structure for writing persuasive presentations so that your presentation will not only inform the audience, but also get them interested in your products and services

Selling From the Stage

• Apply powerful tips and techniques to help you get into the minds of your audience, appeal to their higher motives and purposes, to move them to take action
• Master techniques to engage your prospects emotionally and demonstrate value of your products and services
• Apply language patterns and questioning techniques to build the commitment of your prospects to buy

Engaging Delivery

• Keep your audience engaged by adopting connection strategies used by professional speakers and salespeople
• This is a hands-on segment where participants will learn how to sharpen their delivery skills
• Attention will be placed on their voice quality (enunciation, accents, pitch, vocal variety) and volume, body language, eye contact and energy

Who should attend

Testimonials

Information is very relevant and useful. The workshop covered a wide range of relevant topics. Shannon is very knowledgeable and have great interaction with the team!
Previous participant

The content is interesting and relevant to local content. Shannon is very knowledgeable and able to facilitate group participation and have good rapport with the group.
Previous participant

Profile of Coen Tan, CSP

Leadership & Communication Facilitator | Certified Speaking Professional (CSP)

Coen Tan helps people-centred leaders, the thoughtful, relational, quietly capable ones whose strengths are often mistaken for a lack of presence, turn that very trait into how they lead, influence, and hold a room. Rather than coaching leaders to perform a louder, borrowed version of leadership, he helps them make their authentic style legible and persuasive, so they lead as themselves, with structure behind them.

He does this through curated learning experiences, real stories, and safe spaces where leaders experiment, practise, and receive targeted feedback, the deliberate practice that turns insight into changed behavior.

In May 2024, Coen was conferred the Certified Speaking Professional (CSP) designation, held by the top 12% of speakers globally.

PERSPECTIVE & APPROACH

A lifelong student of human psychology, Coen brings a rare ability to see people accurately, to recognise the strength beneath the surface and name what others overlook. This depth of empathy and perception is the core of how he works with leaders.

Having spoken in 12 countries and travelled to more than 150 cities across over 30, he reads and adapts to leaders across very different cultural contexts – ability especially suited to developing leadership talent across diverse Asian markets. His background in improv, method acting, and languages makes his facilitation engaging, adaptive, and safe, so leaders open up, take risks, and stay with the discomfort where real growth happens.

EXPERIENCE

Over 17 years, Coen has designed and facilitated learning for more than 50,000 professionals across industries – from fintech and financial advisory to pharmaceuticals and FMCG, as both curriculum designer and facilitator, grounded in a deep understanding of adult learning psychology.

He is certified in the MBTI, Gallup CliftonStrengths, and the Enneagram, and is an Appreciative Inquiry practitioner – instruments he draws on selectively in service of each leader's growth.